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Category: Marketing Strategy

Basic Search Engine Marketing Tips for SEO and PPC

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Search engine marketing (SEM) remains one of the most important ways to generate traffic to your website. With SEM, you can choose between either search engine optimisation (SEO) or pay per click marketing (PPC). Both of these techniques will require considerable planning, resources and budget. However, there are some basic SEM tricks that anyone involved […]

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Spring Cleaning

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This time of year, I always get a hankering for cleaning… the windows, the dreaded garage (uugh), baseboards, carpets, closets, and yes, even my website! I like to get rid of affiliate programs that are not doing anything for me, links that no longer reciprocate (or exist), marketing strategies that no longer produce, and of […]

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