Search engine marketing (SEM) remains one of the most important ways to generate traffic to your website. With SEM, you can choose between either search engine optimisation (SEO) or pay per click marketing (PPC). Both of these techniques will require considerable planning, resources and budget. However, there are some basic SEM tricks that anyone involved […]
This time of year, I always get a hankering for cleaning… the windows, the dreaded garage (uugh), baseboards, carpets, closets, and yes, even my website! I like to get rid of affiliate programs that are not doing anything for me, links that no longer reciprocate (or exist), marketing strategies that no longer produce, and of […]
Taking the Right First Steps to Business Success Taking the Right First Steps to Business Success First time investors need to make the right choice for the type of business to pursue. Mistakes are rampant when an idea has not been researched thoroughly from the onset. Here are important business tips to consider: Stay away […]
Business owners can expect to be scrutinised and taken through strict financial processes before getting credit approval and loans from lenders. However, when one has knowledge about lending requirements and adopts the appropriate strategies, one can access small business loans with ease. In a May 26, 2009 Timesfreepress.com article titled: “Small Business Owners Get Help from SBA […]
Searching for a location for your small business may be overwhelming and time consuming. It depends upon what your needs are. Is it a place that your customers will drive to or is location the key due to heavy traffic. Whether location is important depends on what type of business you are? And, getting the […]
Staff motivation remains a challenge for employers. In Maslow’s hierarchy of needs principle and Herzberg’s theory of motivation-dissatisfiers have always been a part of business lessons. What creates a motivated employee? How does a business system or an employer recognize and reward their staff for jobs well done, at the same time making them fulfilled to […]
How does one start a home-based business? And more, a successful one? Before venturing into any business set-up, it is important to work through the entire business selection process. Otherwise, the potential business runs the risk of investing time, energy and money in a losing business venture. Here are basic requirements of the process that […]
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